October 16, 2024

19 Best Side Hustles for Retirees: How Seniors Can Make Extra Money

What are the best side hustles for seniors?

If you’re looking to earn extra money in retirement (or nearing retirement), you’re in the right place.

And you’re not alone — roughly 1 in 4 baby boomers already has a side hustle.

Side Hustle Nation has been covering side hustle ideas and case studies for over 10 years, and these are our top picks for side hustles for retirees.

Ready? Let’s do it!

1. Flea Market Flipping

Do you have an eye for a deal? This classic buy low, sell high side hustle is a good fit for seniors with a flexible schedule.

And it can turn into a substantial income stream as well.

When we spoke, Jack and Joan Ferrell of Florida had sold around $17k worth of inventory in the previous 30 days, and had plans to scale up to $250k in total sales for the year.

They source inventory from classifieds apps, estate sales, and liquidation closeouts, and resell those items for a profit — usually on eBay.

Pros:

Low startup costs

Simple business model

Can multiply money quickly

Cons:

Can be time-consuming to source inventory

Difficult to store and ship bulky items

2. Pet Sitting

Having a canine companion around can be great for mobility and your mood.

Sites like Rover.com connect pet owners with caring households, with typical boarding rates ranging from $30-60 a night.

3. Backyard Nursery

Pastor Craig Odem of Tennessee always loved gardening, so starting a backyard nursery was a natural side hustle.

With a little learning and a lot of patience, the idea paid off. He typically sells around $10k worth of plants a year — usually by advertising locally and on Facebook Marketplace.

He even started a YouTube channel called Savvy Dirt Farmer to share about his business.

4. Consulting

Both my dad and father-in-law did a bit of consulting after retiring.

Do you have some subject matter expertise? A process you had success with during your career?

One popular side hustle is to “piggyback” on the popularity of a particular software tool, and provide training and support for it. My friend Brad Rice does this with Salesforce and earns over $200k a year part time!

As more people and companies use the software, there’s a growing demand for qualified training.

(Plus, new software comes out all the time.)

5. Product Licensing

One of the best side hustles I’ve come across is product licensing.

In a nutshell, how it works is you sell your product ideas to large companies, who in turn pay you royalties for every sale they make from that idea. You don’t have any upfront manufacturing or marketing expense, and can tap into the huge distribution of existing brands.

For example, Nate Dallas earned $300,000 from Mattel after licensing them an idea for a Pictionary spin-off! All on the side from his day job as a dentist.

6. Rent Out a Spare Room

For some, being an empty-nester is a dream come true. Finally, some peace and quiet!

For others, it’s an income opportunity. If you’ve got a spare bedroom or two — and don’t mind the company, renting out that space on Airbnb could be an interesting side hustle.

A friend of mine would host business travelers coming into town for meetings, at around $100 a night!

Plus, if you live in a tourist destination, you could meet fun people from all around the world.

7. Online Business

Starting a helpful website can be a profitable side hustle for seniors. Yes, there’s a lot of technology and marketing skills to learn to make it work, but the results can be incredible.

For instance, Debbie Gartner began answering questions related to paint colors, decor, and flooring on her site, TheFlooringGirl.com. When we connected, she reported earning around $20,000 a month from advertising and affiliate partnerships.

Similarly, Katie Emery runs KatieGoesPlatinum.com, a website all about ditching the dye and going gray naturally. She reported earning around $6,000 a month from her site!

8. Real Estate

Real estate investing comes in a lot of different flavors, from buying rental properties to fixer-upper projects.

Even though houses are expensive, real estate can be a way to preserve wealth in retirement and generate cash flow at the same time.

My friend Dustin Heiner actually retired at 38, thanks to the income from his rental property empire!

But I understand you might not also want the headaches that come with being a landlord. Thankfully, new platforms like Arrived make it easy to passively invest in income-generating properties—with as little as $100.

The company pools money to buy rental properties, manages them, and then distributes the cash flow every month.

9. Walking Tours

If you have a passion for your city and love meeting new people, a unique local tour could be a hit.

My friend Alex hosts hundreds of “urban hiking” tours a year on the side from her day job — at $49 apiece!

What unique experience can you offer travelers? It doesn’t even have to be a tour.

For example, Michele Mattix makes money hosting guided meditations through Airbnb Experiences. You can create your own experience, set your price, and Airbnb markets it to travelers.

10. Part-Time Remote Work

If you don’t want the struggle of starting your own business from scratch, a part-time remote job could be just the ticket. This option gives you some additional earning power, without sacrificing your entire day.

FlexJobs is the leading work from home jobs site. With over 50 career categories, FlexJobs has jobs ranging from entry-level to executive and freelance to full-time.

There is a nominal monthly fee to access their listings, but you’ll earn that back (and then some!) with one job. (Save 30% w/ promo code FLEXLIFE.)

11. Acquiring a Business

One way to reduce the risk of starting a new business is to buy one that already has a track record of profitability.

For example, Hannah Ingram bought a self-service car wash in Tennessee with no money down. Then she set out to improve the business and now earns around $5k a month — in exchange for about 30 minutes of work a day.

Business owners are retiring every day, and may be looking for someone to continue their operation. Sites that list businesses for sale include:

BizBuySell
LoopNet
Crexi

With SBA financing, you can acquire a profitable business with as little as 10% down.

12. Loan Signing Agent

A mobile notary side hustle is best if you have a strong attention to detail and reliable transportation. As far as earning power, you can make up to $100 an hour completing loan signings for new home buyers.

For each signing, you’ll walk borrowers through their stack of mortgage documents, explaining each one and making sure they sign and initial in all the right places.

It’s a good fit for seniors because it gets you out in the community and you can pick and choose which appointments you accept based on your availability.

Check out the resources at Loan Signing System to learn more.

13. Surveys

No list of side hustles for retirees would be complete without an old favorite: online surveys. Power users of these apps earn $30 a month or more.

Here are some of Side Hustle Nation’s favorite options:

Swagbucks – Earn up to $35 a survey with this mega-popular app, and get a $10 bonus just for signing up!
Survey Junkie – Earn up to $40 a month and cash out beginning at just $5.
Branded Surveys – One of the best-rated survey sites with millions paid out.
Pinecone Research – Earn $3 for each 15-20 minute survey. They’ll send you a $3 check after your first one.
InboxDollars – Get a $5 bonus just for signing up!
American Consumer Opinion – Join millions of free members and earn up to $50 per survey.
YouGov – Long-running survey panel, with data often cited in the media.

Your hourly rate won’t be amazing with these options, but you can earn gift cards, cash, and other rewards by answering surveys, watching videos, playing games, and shopping online.

14. Podcasting

Millions of listeners tune into podcasts every week, and there’s still lots of room for growth. As a side hustle in retirement, podcasting:

has low startup costs
can build strong relationships with guests and listeners
can turn into a significant income source

For example, Scott Johnson started the What Was That Like podcast on the side from his computer repair business. Today it generates thousands of dollars in sponsorship revenue every month.

15. Childcare

The best way to feel young is to experience the world through the eyes of a child! And many working parents need childcare support.

So far, 4 million of those families have turned to Care.com for help.

As a service provider, you can use the site to connect with nearby jobs. Typical rates range from $15-25 an hour.

16. Grocery Deliveries

Another “plug and play” side hustle that may be a good fit for seniors is delivering groceries through Instacart. You can pick and choose your shifts or accept orders based on your availability and proximity.

Check out our full Instacart Shopper review here, with insights from a side hustler earning an extra $450-500 a week.

17. Virtual Bookkeeping

Bookkeeping is one of the first tasks new business owners look to outsource — which is where the side hustle opportunity comes in.

Remote bookkeeping is a great side hustle option, especially if you have a finance or accounting background from your career. In fact, my mother-in-law kept her a tax prep side hustle going years into retirement.

Plus, you can earn $20-70 an hour for your work.

Here’s a free training on how to get started.

18. Handyperson Service

Sadly, basic repair and building skills are becoming a lost art. If you’re good with tools and the various systems of houses, this could be a no-brainer side hustle.

Typical rates are $40-100/hr, which means it may not take much work to make a meaningful income in retirement. Sites like TaskRabbit could be a potential source of customers.

Important Note: Some states require a license to do business as a handyman.

19. Become a “Granfluencer”

Of course I had to choose a fun one to round out this list of side hustles for retirees.

It probably comes as no surprise, but there are a growing number of seniors who’ve taken to social media to share their life and wisdom.

These “granfluencers” share recipe tips, fashion advice, and travel ideas — some with over a million followers. The typically monetize their accounts with brand sponsorships.

What Side Hustles Should Seniors Avoid?

I believe just about any side hustle can work under the right circumstances, but there are a few I’d be cautious about.

Among those:

Network Marketing Companies / Multi-Level Marketing (MLM) Companies — The vast majority of participants in these ending up losing money.
Low-Paying Microtasks — Several platforms pay you pennies to complete quick tasks online. While the work can be quick and easy, your time is probably better spent elsewhere.
“Done for You” E-Commerce Stores or Websites — Building the website is the easy part; figuring out how to drive profitable traffic is where these programs fall short.

When you’re starting a side hustle — especially in retirement — ask yourself, “What if it works?”

We tend to focus on the negative — “What if this fails?” — and while it’s important to not put your nest egg at risk, be sure to consider the upside as well. And if it does work, would that be a win for you?

What’s the Best Side Hustle for Seniors?

The best side hustle for seniors depends on your unique interests and goals. Are you looking to earn a little extra spending money? Are you looking for a fun, creative outlet in retirement?

Or do you need to earn some serious cash to make ends meet?

Which path you choose will depend on those factors, but I’m confident no matter where you’re at, you can find inspiration in this list and in the huge library of case studies on Side Hustle Nation.

Serious About Making Extra Money?

Start Your Free $500 Challenge. My free 5-day email course shows you how to add $500 to your bottom line.
Join the free Side Hustle Nation Community. The free Facebook group is the best place to connect with other side hustlers and get your questions answered.
Download The Side Hustle Show. My free podcast shares how to make extra money with actionable weekly episodes.

The award-winning Side Hustle Show is a
Top 10 Entrepreneurship podcast
with over 1,100 5-star ratings!

Listen in your favorite podcast app or directly in your browser.


How I Grew My Hobby Travel Blogs to $50K Months in Just 3 Years

What if your passion project could transform into a full-time income source in just a few short years?

Turning a blog into a lucrative business takes time, effort, and know-how. But by consistently publishing high-quality content, building backlinks, and monetizing through ads and affiliate offers, you can tap into income streams in your niche.

That’s exactly what Shelley Marmor did when she started her travel blog on a whim. The former corporate worker and travel magazine editor turned her websites, Travel Mexico Solo and Travel Blogging 101, into a thriving online businesses.

Today, Shelley’s ventures generate over $50k monthly in revenue. She now manages a team to handle the day-to-day operations of the sites.

Tune in to episode 573 of The Side Hustle Show to learn:

Step-by-step process for building authority and ranking your content
How to monetize through affiliate links, ads, email marketing, and digital products
Tips for outsourcing writing and editing tasks to scale the business
Why you should niche down and “cut the line” with micro-sites

New to the Show?

Get your personalized money-making playlist here!

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Starting a Travel Blog

It was the spring of 2020, at the start of the COVID-19 pandemic. Shelly found herself at a career crossroads after 15 years working in corporate America. Like many people, she felt “chewed up and spit out” by the corporate world and she knew she had to figure out a new path.

Her first foray into online business was dropshipping dresses with pockets through a store called Pockets on My Dress. But when the pandemic hit, dress sales dried up as people stayed home. Shelly wondered, “What am I going to do with myself?”

Around that time, Shelly had been traveling solo in Mexico for about a year. She joined some Facebook groups for travel bloggers, noticing that some were still earning good money with affiliate marketing during the pandemic—getting paid commissions by Airbnb when readers booked long pandemic getaway stays.

Shelly thought, “If they can do it, I can.” She registered the domain in March 2020 and launched the site a month later.

How Did You Get Your Initial Traction?

Initially, Shelly wrote posts about her own travels in Mexico. But she soon realized, “Nobody cares about me traveling around Mexico. They care about how I can help them travel Mexico.”

On advice from other successful bloggers, Shelly invested in blogging courses to learn SEO and how to please “the Google gods.”

Unlike general travel blogs, Shelly niched down to just Mexico. She said, “I can’t compete with 15-year-old sites like Nomadic Matt’s. But in a niche, I can cut to the front of the line and find ‘unicorn’ keywords with high search volume but low competition.”

Shelly focused on questions and keywords travelers search for when planning Mexico trips—where to stay, what to do, is it safe, and packing tips. She didn’t earn money in 2020 but started seeing profits in 2021.

Within 3 years, Shelly grew her site into a business consistently earning $50,000+ per month.

What is driving the traffic and sales?

Shelly didn’t rely on ad revenue as her main source of income. She focused first on affiliate marketing commissions.

She had three sites on Mediavine and Raptive (former Adthrive). These are two premium ad networks for sites that offer industry-leading RPMs (revenue per thousand impressions).

By leveraging multiple ad networks, Shelley benefits from competition between the platforms and diversification. If one network’s RPMs decrease or they lose major advertisers, she has a backup flow of ad revenue.

Shelley uses Affilimate, an affiliate management plugin for WordPress, to track links and affiliate earnings. One helpful feature is a heatmap showing where readers are clicking, so Shelley can optimize placement.

Shelly said, “I started making money before I had much traffic. The income came first, then traffic grew over time.” She never had a viral “traffic explosion” moment. Instead, it was many small wins that compounded.

In that first unprofitable year, Shelly persevered thanks to her “why” – never having to ask a boss for time off again. She knew she couldn’t be happy without control of her own time.

Seeing mediocre 10-year-old YouTube channels succeed also motivated Shelly. She realized that sticking it out for years leads to success. Quarantine left her with time to focus on the site.

Keyword Research

For keyword research, Shelly uses KeySearch for $14/month. For new sites, she suggests filtering for competition levels below 30. “I don’t care if it’s a 10 monthly search volume.”

If monetizing with affiliates, Shelly will optimize for buyer keywords even if it only has 10 searches per month. She ranks quickly for high-ticket tours that pay $500 commissions.

Shelley has written 180 posts, focusing on topic clusters such as “things to do in Cozumel with kids / at night / when it rains.”

She says you have to “crawl before you walk.” Ranking #1 for any keyword builds momentum faster than waiting for big keywords. Traffic and income grow through small, compounding wins.

When Airbnb shut down its program, Shelly had to pivot. She bows to Google’s algorithm changes, adapting her content accordingly.

Growing Her Team

After about a year and a half, Shelly started hiring writers to help create content. She now has a team of 4 writers, an editor, and a blog manager.

Shelly focuses on writing content herself for Travel Blogging 101, where she shares firsthand experiences and reviews products she uses.
Travel Mexico Solo is now 3 years and 3 months old. It has about 180 published articles and gets 300K monthly pageviews.

Shelly estimates that’s about 1 article per week on average over 3 years. She advises starting with what you can sustainably write yourself without burning out.

Do just one quality post every two weeks if that’s your limit because the articles compound over time.

Shelly explained that you can optimize content for specific audiences even within a broad topic. For example, “Hotels in New York City” may get 100,000 searches, but pet owners only care about pet-friendly options. Parents want hotels that allow kids. Balconies or free breakfast might be deal-breakers for some.

So even if “pet-friendly hotels in New York” is a smaller slice, it perfectly matches what those searchers want. Shelly says you don’t have to convince them if you put that exact content in front of them. Whereas a general “best hotels in New York” article makes them dig through options.

By creating content tailored to specific audiences, you can recommend affiliate hotels that perfectly match their needs. As Shelly says, “The riches are in the niches.”

Top Affiliate Opportunities in the Travel Space

Here are the top affiliate opportunities in the travel space:

Travel tours
Hotels/accommodations
Travel Insurance
Physical products
Car rentals

But it depends on your niche – hiking bloggers may focus more on gear.

To get accepted into Mediavine’s ad network, you need 50,000 monthly sessions (individual people visiting the site).

Link Building Strategies

Early on, Shelly did lots of guest posts to build backlinks, even though many avoid it because it seems like extra work for little payoff.
Backlinks signal authority and trust to search engines like Google. The more reputable sites linking back to you, the higher you’ll rank.
Writing guest posts got her backlinks from established sites essentially “voting” for her site.

Now Shelly gets organic backlinks as her content ranks well. HuffPost and Time Magazine have reached out for quotes and info from her site. But she first had to work hard on backlinks to reach this point.

Shelly hosted a podcast called Dream to Destination podcast in 2020 but stopped because blogging took priority. Podcasting is a full-time job itself. As a new business without profit, she couldn’t split focus. “You only get to do one thing.”

Nevertheless, the podcast did provide some backlinks from platforms like Spotify and Stitcher, which added value to her site’s backlink profile.

Leveraging AI Tools

When asked if she uses AI content, Shelley mentioned that she has not yet ventured into using AI-generated content for her websites, but thinks she should try it as the technology keeps rapidly improving.

She saw a competing site using ChatGPT before that jumped between topics incoherently.

“I looked at one of their articles once and it just was, like, jumping around from talking about Mexico. There was even some mention of some desert oasis in Iraq.”

She believes that the AI landscape is constantly evolving, and she wants to ensure that any AI content she incorporates is of high quality and relevance to her audience.

Why You Should Have an Email List

While she initially created an ebook as a part of her email marketing campaigns, she admits that it did not perform as well as she expected.
She believes that ebooks are outdated and that alternative products like video courses may resonate better with her audience.

For email marketing, Shelly has about 8,000 subscribers total across her sites. Her travel blogging list of 1,500 subscribers is more monetized than her Mexico travel list so far.

Shelly has multiple opt-in offers tied to specific guides and content topics. A generic opt-in hasn’t generated as much success for a vast region like Mexico. Opt-ins designed for specific niches deliver better conversion rates.

Shelley has seen tremendous success through her weekly email campaigns. She structures her emails with a 50/50 split – delivering free, helpful tips to readers as well as promoting relevant products.

This balanced approach keeps her community engaged while also driving revenue (She recently generated $3,500 in sales from a single product launch to her list).

The travel niche tends to be “one and done” visitors from Google. But email subscribers engage ongoingly regardless of algorithm changes.

Google rolls out hundreds of updates per year. If your website gets caught in one, your organic search traffic could vanish even if you did everything right. You may never know exactly why.
Facebook adjusted its algorithm years back. Facebook pages went from reaching all followers to only reaching a fraction without paying.
Pinterest updated its algorithm, and bloggers lost massive amounts of traffic literally from one day to the next. These weren’t spammers or low-quality sites; Pinterest simply deprioritized their content.

While social and search algorithms are out of your control, Shelley emphasized email marketing as the most direct audience connection.

Collecting emails from website visitors allows ongoing communication regardless of future algorithm changes.

Suddenly losing social traffic overnight has happened to her multiple times over the years. “The email list is the closest thing to a guarantee.”

Niching Down to Rank Up: Destination-Specific Sites

Shelly started additional niche sites on specific Mexican destinations because she knew competitors would make those sites anyway. A site solely about Tulum or Oaxaca can outrank a broader Mexico site for those specific topics.

Shelley has created several niche sites focused on specific destinations within Mexico:

Travel To Merida – This site covers the Yucatan city of Merida. Shelley actually started this site while she was living in Merida. She got it into Mediavine’s ad network in just 4 months, scaling 25x faster than her main Mexico site. One reason niche sites can rank faster is laser targeting of keywords. This site is doing $5,000/month in affiliate revenue because of its hyper-focused niche.
Travel To Oaxaca – Oaxaca is an increasingly popular destination in southern Mexico known for its archeological sites, colonial architecture, and crafts. With its own site just for Oaxaca, Shelley doesn’t have to compete against broader Mexico sites for rankings. The niche allows her to “cut the line” with SEO.
Tulum Travel Secrets – On Mexico’s Caribbean coast, Tulum has exploded in popularity in recent years. Shelley knew other sites would pop up focused solely on Tulum, so she claimed this niche first.

When asked if she would start a micro-niche solo city or state site today, or go broad first like she did before, Shelley said it depends on the country’s size.

For instance, in a very small country like Luxembourg, starting hyper-specific may not work since there’s low search volume. The niche has to have enough tourist interest and volume to be viable.

Not every site will be a 7-figure business. But you can be happy with a 6-figure site, then replicate it. This means multiple 6-figure sites can equal a 7-figure business.

What’s Next for Shelley?

With her growing team, Shelley focuses on quality control and providing photos, spending around 20 hours a month depending on the article.

The blog manager handles a lot of the day-to-day operations and keyword research. The writers tackle creating content based on the keyword research and upcoming publishing calendar.

Shelley likes to work in content clusters, building out a destination with related articles each month. Her time is now spent more on her Travel Blogging 101 site, creating courses and working one-on-one with students wanting to learn how she scaled her sites so quickly.

Shelley’s #1 Tip for Side Hustle Nation

“No one starts perfect. But no one who’s successful didn’t start.”

3 Key Takeaways

Take what’s being given to you – Leverage your existing authority and topic clusters that you’ve built up in Google’s eyes. Double down on those toeholds.
Invest in education – Shortcut the learning curve by paying attention to those who’ve gone before you. Courses and mentors can accelerate your progress.
Niche down – Get very specific with topics and keywords. Even if low search volume, highly targeted content can still convert at high rates for affiliates.

Links and Resources

Travel Mexico Solo
Travel Blogging 101
Travel To Merida
Travel To Oaxaca
Tulum Travel Secrets
Airbnb
Nomadic Matt’s
Mediavine
Raptive (former Adthrive)
Affilimate
KeySearch
HuffPost
Time Magazine
Dream to Destination
Spotify
Stitcher
ChatGPT

Looking for More Side Hustle Help?

Start Your Free $500 Challenge. My free 5-day email course shows you how to add $500 to your bottom line.
Join the free Side Hustle Nation Community. The free Facebook group is the best place to connect with other side hustlers and get your questions answered.
Download The Side Hustle Show. My free podcast shares how to make extra money with actionable weekly episodes.

The award-winning Side Hustle Show is a
Top 10 Entrepreneurship podcast
with over 1,100 5-star ratings!

Listen in your favorite podcast app or directly in your browser.