October 16, 2024

Side Hustle Showdown: Sweaty Startups vs. Laptop Lifestyle

Starting a side hustle is all about finding new ways to make extra money outside of your regular 9-5 job.

And in today’s digital world, there are two primary paths people take — starting a local business or building an online business from your computer.

But which strategy should you pursue to start earning real income as a side hustler?

That’s the discussion in which Nick Huber, co-founder of Storage Squad and host of The Sweaty Startup podcast, and Miles Beckler, an online business expert, share their perspectives on both approaches.

Tune into episode 578 of The Side Hustle Show to learn how to:

Leverage your existing skills and interests
Identify underserved needs to fill
Commit for the long haul
Delegate extensively
Provide real value to others

The Case for Online Businesses

According to Miles Beckler, we live in an unprecedented time where anyone can publish content without gatekeepers. With over 5 billion internet users constantly searching for solutions, there is a massive opportunity to build an audience by creating helpful content and positioning yourself as an authority.

Some key benefits Miles highlights include:

Huge audience of content consumers to tap into
Ability to publish freely without gatekeepers
Potential to reach millions with scalable content
Leveraging technology over labor to grow

In summary, the sheer size of the online audience and possibility to scale with content makes building an online business extremely lucrative in Miles’ view.

The Case for Local Service Businesses

On the other side, Nick makes an impassioned case for local service businesses.

He encourages budding entrepreneurs to “close your computer, look around you at your town” and observe the brick-and-mortar businesses already making money all around you.

Nick argues convincingly that many local businesses are behind the times technologically, woefully underserving customers, and presenting a prime opportunity for tech-savvy entrepreneurs to outcompete them.

Some benefits Nick sees in local service businesses include:

Huge array of business types to choose from
Less competition in niche local spaces
Low startup costs in many categories
Hands-on work trading time for money
Your geographic region can be a defensive moat

For Nick, keeping costs low while meeting demands for services in your town is the perfect recipe for a profitable local business.

Ideal Business Idea Generation & Niche Selection

Whether you decide to go local or online, the first step is generating potential business ideas and selecting the right niche. So what should you focus on during the idea generation process?

Nick stresses the “long tail of opportunities” available by simply observing businesses everywhere you look. He recounts an enlightening example of a highly profitable Kentucky company that makes millions a year driving around to pick up dead horses.

Beckler agrees niche opportunities abound, but encourages entrepreneurs to “go inside” and focus on problems or interests they are already passionate about. He points to the wisdom of “paying attention to what you pay attention to” over the past 3-5 years as a starting point for identifying promising niches.

Both guests warn about the risks of choosing niches that are too competitive. Nick cautions against businesses others are passionate about, since “people work for free” in those fields.

Miles uses the loaded make-money online niche as a prime example, describing the “assassins” that make it brutally competitive.

This initial guidance holds true whether you want to start pressure washing houses in your neighborhood or launch a YouTube channel about mountain biking adventures. Lean on your passions, talents, and knowledge as the genesis for your business concept.

Balancing Passion & Business

Nick and Miles diverge a bit on whether you should directly monetize a hobby or passion.

Nick advises against basing a business solely on personal passion. His core argument is that emotional attachment clouds business judgment. When money is involved, you need to evaluate opportunities objectively, not based on passion.

Miles has a more nuanced perspective, arguing passion and business can co-exist under the right circumstances.

In Miles’ view, starting with a passion you want to share with the world is fine. But you need to apply business acumen with production volume, conversion optimization, and financial diligence at sufficient scale.

This contrast shows that different philosophies on this issue can still work. Know yourself, and think critically about whether a hobby-based business aligns with your temperament or not.

Beyond personal interests, an ideal niche also needs sufficient market demand and low barriers to entry. As Nick explains:

“I see industries where the person who’s doing this business and making a lot of money, they’re not that smart. Look at real estate. Real estate is the highest concentration of wealthy, dumb people. If I’m going to become an influencer and I’m going to get that following, there’s also something that’s really important about that is that people want to follow people who are successful and kind of already have done something.”

For local services especially, picking an unsophisticated niche with customers willing to pay simplifies the path to profitability.

Meanwhile on the online side, Miles suggests:

“I mean, do you constitute like these two pieces that cost less than $20 capital? Because if you look at the empire that Mr. Beast has built, it really came from him just cutting videos and there is a creator path today that you can start.”

With a smartphone and free software, the barriers to launching an online business are lower than ever.

Evaluate your personal skills and interests, market demand factors, and startup costs to zone in on the optimal niche for your first business.

Gaining Initial Traction – Achieving the First Money Milestone

Once you’ve identified a promising business concept, the next step is getting it off the ground by attracting your first paying customers.

Earning those initial sales or revenue is a major milestone that boosts motivation and validates your business model. For both local and online businesses, how can you most efficiently gain that initial traction?

According to Nick, starting a local service business can generate revenue quickly by tapping into needs right around you. He says to look at what you have and what you can buy without spending too much money.

For example, he had a car and a spare room, so he used them to deliver and store boxes. He didn’t spend a lot of money at the beginning. After two weeks of work, he made a few thousand dollars. This shows that you can earn money by offering services that people around you need.

Leveraging skills with minimal startup investment is the best way to get a local service business off the ground. Get creative providing services around your neighborhood to hit that first dollar milestone.

On the online side, Miles emphasizes the importance of consistent publishing over a long time horizon:

“Shortcuts create long delays, my man. And the shortcut is to start right now, publish your first thing today, and then stick with it for 3 to 5 years and publish somewhere to the tune of 500 to a thousand pieces of content.”

This long-term content production flywheel generates the necessary data to identify what resonates with your audience — and starts bringing in revenue.

But rather than perfecting your first pieces of content, Miles suggests:

“What are you doing? So there has to be a frequency and this furbish kind of pitch to it. So if somebody hasn’t published 150 or a hundred, Roberto Blake has his a hundred rubbish videos idea.”

The key is to build your content catalog quickly based on a publishing schedule, not endlessly perfecting each piece. This velocity is required to get meaningful traction data to refine your content.

For both online and local businesses, avoiding lengthy planning delays is critical to getting started. As you achieve those first sales, the positive feedback loop of progress kicks in.

Growth and Scale – Building an Asset vs. a Job

Once you’ve achieved initial traction, the next consideration is growing beyond a one-person operation to truly scale.

Nick boils down the requirements to scale a business into three key factors:

Operational skills – sales, marketing, delegation
Capital – Funding to expand operations
Network – Employees, partners, investors

As he expands:

“The first company, in my opinion, company number one. It needs to be about acquiring those three things and less about acquiring money. Do your first company to learn operations, to learn sales, delegations, and these things that are just totally unique to a normal life that most people don’t get exposure to.”

Mastering the skills and processes required to run an actual business is a prerequisite for long-term success.

From there, you can leverage capital and network connections to fuel expansion. But without operational proficiency first, rapid external scaling will likely fail.

This truth applies equally to local services and online businesses. But how do the scaling trajectories typically compare between the two models?

Local service businesses grow primarily through increased labor and locations:

Hiring employees to serve more customers
Opening locations in nearby towns and cities
Adding vans, trucks, and equipment

Effectively managing processes, people, and logistics across geography becomes very complex at scale for local service businesses.

Meanwhile, online business have inherent technology advantages:

Content scales with zero marginal distribution cost
Highly leverageable technology platforms
Virtual team support across regions

Once the content production and monetization engines are built, online businesses can scale revenue rapidly at very high margins.

As Nick notes regarding local services: “Yeah, geography can be a pretty serious moat.”

Rapid national or global distribution online disrupts traditional geographic limitations.

Overall, the consensus is that online businesses are inherently more scalable than local service businesses. The table stakes for operational skills may be similar across models, but the growth trajectories diverge considerably.

Delegation Pivotal for Growth

Expanding on operational skills for a moment, our experts emphasize delegation ability as perhaps the most important entrepreneurial skill.

Nick emphasizes the absence of delegation education both in schools and sports. He points out that the concept of delegation is not covered in school curricula or sports training.

For instance, he highlights that no high school athletic coach would ever suggest having someone else perform your workout to achieve fitness, and similarly, math teachers wouldn’t advise delegating an exam to be completed efficiently by someone else.

Nick underscores that the skill of delegation is lacking in people’s life education, as it is not taught or emphasized in any context.

Teaching employees to successfully complete tasks (task delegation) is a relatively straightforward first step.

But the real advancement is training your team to independently make decisions (decision delegation).

This is how businesses can scale — by removing the founder from the critical path of every business decision.

Nick uses a “monkeys on the back” analogy to illustrate effective decision delegation:

“When an employee has a problem, they walk into my office. Their problem is that monkey, that monkey jumps on my desk. And all of a sudden it’s my problem as soon as they tell me about it. The good business owners make sure it [the employee] walks out with that monkey back on their back.”

Business education traditionally focuses on production, products, and profits – not people and teams. Developing management and delegation skills takes proactive practice and mentoring. But it pays huge dividends as you shift from technician to executive.

Both local and online businesses require delegation proficiency to expand, hire teams, and build assets. Mastering delegation unlocks the true potential in any business model.

Other Key Success Factors to Consider

Heed the responsibilities that come with leadership.

As Miles notes, to deserve and attract an audience long-term, you must put in the hard work up front:

“A leader is not someone swinging in the hammock, passive income, telling other people what to do. No, a leader is there with the spoon in front of the pile of manure, shoveling the manure day after day after day after day.”

Don’t expect quick, passive results without first establishing your authority.

Start hyper-targeted locally.

For local services especially, dominate one narrow niche in one geographic area first. Wider expansion comes later.

As Nick says:

“The best way to get a big following if you want to be known for building businesses or making money is to stop tweeting and like actually go out and make some money.”

Proving your concept locally reinforces credibility.

Delay immediate gratification.

Miles emphasizes that real traction takes consistent effort over years, not days:

“We’ve all done things that we had to do. We had to get through. It sucked in the moment. ‘Embrace the suck’ because the success that you desire is on the other side of a lot of little failures and people are trying to avoid fail.”

Stay persistent through early struggles to build momentum.

Diversify online revenues into physical assets.

Once you build robust online cash flow, Miles suggests diversifying into real estate:

“Invest in real estate. Once you get the cash flow going, a bunch of digital money coming in like get some physical tangible things. Don’t be all in on digits and bits and bytes like get you some tangible cash flow.”

Balance digital assets with physical ones.

These closing pieces of advice apply useful perspective to guide your success.

Nick’s Takeaways

Nick’s closing advice is simple yet profound:

“Ignore the noise, start something small. Set a small goal.”

The most surefire path is methodically validating a concept through initial traction. Fancy proclamations and rushing to scale can be perilous.

Nick emphasizes that the path to entrepreneurship involves a five-year journey to gain momentum and a decade to achieve generational wealth.

He underscores the need to prioritize delayed gratification and wise decision-making to avert failure in the long term.

With local businesses especially, build your skills steadily with modest goals at first.

Miles’ Parting Guidance

Miles reiterates the importance of playing the long game, being consistent, and letting delayed results compound over years:

“Don’t compare your step number four with my step number 778. Okay. That’s just a recipe for you getting your ego mind engaged for a toxic internal conversation, which is going to stop you from taking any action at all.”

In closing, persistently publish content for years, learning and optimizing as you go. Stay consistent, ignore quick fix promises, and achieve mastery one day at a time.

Start Small and Embrace the Journey

While local services and online businesses have their unique pros and cons, Nick and Miles agree that mindset and execution trump any inherent superiority of one model.

Stay humble, start a niche, delay gratification, and always be learning. If you choose a path that leverages your skills and interests, then pour your heart into mastering it, the financial results will follow in due time.

Ignore the hype of overnight success or passive income promises. Take it step by step, building real skills through practice and experience. If you embrace this daily progress, increasing impact and income earned from the expertise developed will be inevitable.

Recap and Next Steps

Local services – Leverage existing skills to meet consumer needs in your town
Online business – Build scalable content to serve the billions online
Idea generation – Start with your interests and experiences
Niche selection – Low competition and barriers preferred
Initial traction – Consistent publishing of local services or content
Growth – Operational skills plus capital and network
Delegation – Both task and decision delegation
Mindset – Delayed gratification and persistence

For further guidance on launching your own successful local service or online business, check out:

sweatystartup.com – Join the newsletter and follow @sweatystartup
milesbeckler.com – Subscribe on YouTube at youtube.com/milesb

With the right priorities and perseverance, you can build a profitable business that aligns with your life. Now that you understand the landscape, it’s time to take action on your entrepreneurial dreams.

Nick’s Other Businesses:

Business Brokerage – https://nickhuber.com/
Self Storage – https://boltstorage.com/
Bold SEO – https://boldseo.com/
Insurance – https://titanrisk.com/
Recruiting – https://recruitjet.com/
Landing Page / Web Development – https://webrun.com/
Overseas Staffing – https://supportshepherd.com/
Debt and Equity – https://bluekeycapital.com/
Tax Credit – https://taxcredithunter.com/
Cost Segregation – https://recostseg.com/
Performance Marketing – https://adrhino.com/
Pest control – https://spidexx.com/
Nick’s Book – https://antientrepreneur.com/

#1 Tips for Side Hustle Nation

“Set a small goal.” – Nick

“Don’t compare your step number four with my step number 778.” – Miles

Links and Resources from this Episode

Storage Squad
The Sweaty Startup podcast
Miles Beckler
Blogging vs. YouTube: Which Platform is Best to Grow an Online Business?
Mr. Beast

Looking for More Side Hustle Help?

Start Your Free $500 Challenge. My free 5-day email course shows you how to add $500 to your bottom line.
Join the free Side Hustle Nation Community. The free Facebook group is the best place to connect with other side hustlers and get your questions answered.
Download The Side Hustle Show. My free podcast shares how to make extra money with actionable weekly episodes.

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with over 1,100 5-star ratings!

Listen in your favorite podcast app or directly in your browser.


Scaling an Online Business for Recurring Revenue: From Course to Membership

As a nursing student struggling to keep up with her coursework, Nicole Whitworth discovered a passion for helping fellow students learn difficult concepts and develop effective study skills.

This launched her on an incredible 10-year-long journey – from tutoring classmates to building a thriving online membership site, YourNursingTutor.

How’d she pull it off while raising 6 kids?

In this episode, we’ll hear Nicole’s story of pivoting from an online course to a membership model and achieving recurring revenue.

Tune into episode 577 of The Side Hustle Show to learn:

How Nicole revived her business after a Google algorithm collapse
Pivoting from an online course to membership model
Creative tactics to attract audience and drive sales
How Nicole optimized her offers and funnel for maximum value
How TikTok helped Nicole gain 80K+ followers fast

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From Peer Tutor to Online Course Creator

Nicole’s entrepreneurial journey began in a familiar way: identifying a problem and creating a solution.

As a nursing student herself, she vividly remembers the stress and anxiety of tackling a grueling course load. The stakes are high when preparing for a career in saving lives. The academic rigor reflects that.

“Nursing students are highly, highly anxious. Just think about how [anxious] you are and multiply that by 10. And that’s getting closer to how most nursing and pre-nursing students feel when they’re approaching nursing school,” Nicole shared.

Many of Nicole’s peers were struggling to keep up despite their best efforts. So she stepped in to help, offering her classroom notes and study tips.

Word quickly spread that Nicole had a knack for breaking down difficult concepts in ways fellow students could understand. She soon took on a formal peer tutoring role at her college.

After graduating, Nicole assumed she would leave the teaching world behind. But something surprising happened.

Former students began reaching out and asking if Nicole could continue tutoring them for upcoming nursing exams and licensure tests. They were willing to pay for her services.

With a baby on the way, Nicole saw an opportunity to earn extra income while pregnant and during maternity leave. She leaned into her apparent superpower of making nursing concepts “click” and began tutoring students one-on-one online.

As requests continued rolling in, Nicole knew she needed a better solution than tutoring students individually.

The PASS Program

Nicole developed an 8-week online study skills course called “The PASS Program,” guiding nursing students on how to retain information and perform well on exams.

Nicole filmed video lessons, wrote study guides, and even met with students live online to provide support. She tested pricing anywhere from $49 to $200 for lifetime access to the course.

With a newborn baby in tow, Nicole launched YourNursingTutor and began selling the course online. It was immediately a hit with nursing students seeking guidance.

Nicole knew she was onto something big. While on maternity leave with her second child, she turned the live course content into an on-demand program that students could access at their own pace.

For years, Nicole kept running a successful side business helping nursing students. But storm clouds were gathering on the horizon.

An Overnight Loss of Traffic and Income

As many sites do, YourNursingTutor relied heavily on search engine traffic and Google rankings. One day, Nicole logged into her analytics and experienced an online entrepreneur’s worst nightmare.

Her traffic was gone.

Rankings tanked. Sales dried up. Overnight, her income stream was decimated.

What happened? Google’s mysterious algorithms had shifted, and YourNursingTutor got caught in the crossfire.

Nicole suspected her SEO practices hadn’t kept pace with Google’s demands. But with several young kids at home, she lacked time to rebuild from scratch.

She said, “I contacted some professionals right away thinking that something was broken on my site. Hoping it was just my Google Analytics script that was broken and not actually my traffic… But one person I trusted took one look at it and they were like, ‘Nope, nothing’s broken. I think you just got hit with this new Google update.’”

Hard as it was, Nicole tried to forge ahead:

“At that point, I was just…kind of devastated because I didn’t have a whole lot of time to redo it. And the fact that I had gotten to that point was a lot of luck anyway.”

With rankings demolished, Nicole attempted to salvage search traffic through SEO improvements. But lacking expertise, she struggled to recover lost ground.

Months turned into years of limping along at a fraction of her previous earnings. The business was alive but on life support. And Nicole had dreams of eventually doing it full-time.

She knew something had to change.

Reviving the Business By Switching to a Membership Model

After years in limbo following the Google update, Nicole and her husband made the decision to “go big or go home.”

Their goal was to turn the side hustle into a real, full-time business. But first, they needed to completely rethink their online strategy.

Rather than trying to resurrect the existing course model, they decided to move to a membership site instead.

Nicole knew from past customers that her greatest value wasn’t simply information – it was content, leadership, and community. A membership could provide that on an ongoing basis.

She already had course content to work from. And she possessed the nursing expertise to coach students. All Nicole lacked was the “community” piece of the puzzle.

So she put together a plan for a multi-pronged membership:

Existing Video Course: The core training content in written and video form
Live Group Coaching: A weekly live coaching call where Nicole would tutor members and answer their questions in real time
Private Forum: A members-only community for students to discuss concepts, share progress, and keep each other motivated

Growing Her Audience

Nicole had a huge email list from her prior business, so she got to work emailing about the new membership opportunity.

Her timing aligned perfectly with the influx of a new crop of nursing students. It turns out nursing is one of those unusual niches where people plan ahead. As Nicole explained:

“A lot of times, my audience of nursing students just doesn’t follow the typical rules…I find that people can sit on my list for like a year or two before they’re actually going to need [the training].”

Within the first month, Nicole signed up 10-12 founding members to beta test her program. It wasn’t huge, but it was real money in the bank. For a mom working from home, it felt like a windfall.

Inspired by initial success, Nicole invested in Flipped Lifestyle’s roundtable coaching (a 6-month course) to get structured coaching on growing a membership business. She calls it “one of the smartest things she ever did.”

Within 6 months, she grew her membership from around 10 members to over 100 paying members. Traffic and revenue were finally back on the upswing.

Now Nicole was ready to amplify her growth and get serious about generating leads.

Getting Creative with Lead Generation

Growing from 0 to 100 members was one thing. But scaling up further would require expanding her audience.

Nicole focused on three key strategies to attract nursing students and drive membership sales:

Facebook Groups

Nicole joined and participated in popular nursing student groups on Facebook. She contacted the group moderators personally, offering to share her free study resources whenever relevant to another member’s question. This allowed her to get traction and build trust before ever mentioning her paid program.

She also launched her own Facebook group, intentionally giving it a clear, keyword-rich name:

“I named the group ‘Nursing Students in Nursing School.’ So we had like all these keywords in there of what my target audience was really looking for.”

This group allowed Nicole to field questions, share tips, and gain consent from members to contact them directly via email or Messenger. She could then funnel them into her membership program.

Podcast Interviews

Next, Nicole started her own podcast and began reaching out to leaders in the nursing education space. She asked them for a quick 2-minute audio clip with their best study tips to include in her show.

Most were thrilled at the opportunity to share their knowledge and gain exposure. Nicole featured their clips and added her own commentary as the show host.

In return, these nursing experts promoted the episode to their own audiences, which generated traffic and new leads for Nicole’s membership site.

Weekly Webinars

Finally, Nicole held live weekly webinars, coaching her subscribers on study strategies for nursing students.

Each webinar attracted anywhere from 5 to 50 live attendees.

On average, 1-3 people purchase after each webinar, week after week. It added up fast.

Within 6 months, Nicole doubled her membership from 100 to 200 active members and revenue hit a new high.

But Nicole still lacked flexibility. She felt chained to her computer managing the community and creating content.

How TikTok Transformed Business Growth

Part of Nicole’s vision for her online business was flexibility and time freedom. But so far, she lacked both.

She turned her focus toward passive traffic channels that could attract leads without so much active effort on her part. One platform caught her eye – the popular short-form video app TikTok.

Could lip-syncing teens really be a source of leads for aspiring nurses? Nicole decided to test the waters.

She turned to TikTok, purchasing a $27 video training guide by a social media expert Brianna Puente to learn the platform’s basics. Then Nicole began posting short helpful videos for nursing students daily.

The early results blew her away:

“I started out on TikTok, and I just find it’s a really great platform. There’s still so much opportunity for organic reach. It’s by far the number one source of traffic and it’s quality traffic. It’s people who are nursing students and who want to work with me, a percentage of them.”

In two short weeks, Nicole gained over 1,000 followers with very little effort. Her videos were getting viewed thousands of times each.

The Hook, Content, Call-to-Action Formula

Nicole’s secret sauce on TikTok involved a few key ingredients:

Hook: Grabs attention in the first 3 seconds (critical on TikTok)
Content: Quick tip for nursing students
Call to Action: Invitation to follow her for more tips

This simple structure allowed her content to thrive in the TikTok algorithm.

Then the big moment came. Just weeks after joining TikTok, one of Nicole’s videos suddenly went viral.

It attracted hundreds of thousands of views and drove over 300 email opt-ins overnight from interested nursing students.

Nicole had discovered a game-changer for easily reaching her target audience. Today, her TikTok account has over 80,000 followers and counting. The platform continues delivering her a steady stream of new leads.

Optimizing Funnels and Offers for Maximum Revenue

With her business model now running smoothly, Nicole turned her focus toward maximizing revenue. This meant revamping her offers, pricing, and sales process.

Nicole studied proven funnel optimization strategies to put her business in the top tier of income potential. Some of her tweaks included:

Price testing: Nicole continually tests membership pricing, increasing from $27/mo to $49/mo to now $97/mo
Churn reduction: She aims to slash her high 30% membership cancellation rate to raise retention
New opt-in offers: Nicole removed free info products in favor of paid lead magnets
Higher ticket offers: Now sells $1000 lifetime access (payable over 12 months)
Direct-to-offer: Many new members now purchase directly from TikTok without entering her funnel

The results have been impressive. Despite having around 90 total members now, Nicole’s revenue has never been higher.

With optimization, her mature business now generates more with fewer members who pay more per month. Better retention also boosted recurring revenue.

Nicole continues to test and tweak every step of her process. The work of conversion rate optimization is never truly finished.

Leveraging Top Tools and Tech

Nicole shared a few of the helpful tech tools and services she relies on behind the scenes:

Kajabi – This all-in-one platform powers Nicole’s membership site, course delivery, and email marketing. Kajabi is the hub for her offerings.
WordPress – Nicole maintains a WordPress site for supplemental content and SEO, funneling traffic to Kajabi for conversions.
Repurpose.io – This automation tool repurposes Nicole’s videos for other platforms like YouTube and Instagram. It saves editing time.
CapCut – Nicole uses CapCut to edit and polish her TikTok videos on mobile before uploading. The app streamlines her process.
Zoom – For live coaching calls, Nicole depends on Zoom. It allows face-to-face interaction at scale.

When evaluating new tools and tech, Nicole focuses on ones that will save time or open new opportunities. She avoids overcomplicating her systems.

The right technology stack lets Nicole handle the volume of content and community building while maintaining flexibility.

A Day in the Life of Nicole

Even after achieving success, Nicole works hard to keep growing her business. She batches similar tasks together to maximize focus.

She also relies on support from her husband to handle technical aspects she doesn’t enjoy.

Outsourcing is helpful, but Nicole still puts in consistent time daily. She balances business and family by staying organized.

Nicole stresses being flexible, testing assumptions, and learning as you go. She constantly experiments with pricing, offers, and marketing channels to find what works.

There’s no “one size fits all” formula that guarantees success. Nicole attributes her longevity to adaptability in the face of surprises.

What’s Next for Nicole?

Even after 10+ years online, Nicole remains as passionate as ever about serving nursing students and innovating in her business.

Right now, Nicole is focused on further diversifying her lead generation efforts. She already gets great traction from TikTok, but wants to add new streams to accelerate growth.

Additionally, Nicole hired an agency called Simple Pin Media to optimize YourNursingTutor for Pinterest traffic. The visual nature of Pinterest is ideal for the nursing study niche.

She is also diving into Instagram for the first time, following a training course to establish herself on the platform. Instagram presents new opportunities to reach nursing students with short video content.

Nicole plans to continue releasing helpful tips via TikTok, Instagram, and Pinterest. This raises awareness and drives membership sales from cold traffic.

At the same time, she is focused on reducing churn within her membership program. Nicole aims to cut cancellation rates in half through new lifetime access options.

Her goal by year’s end is to once again surpass 200 paid members. But at her new elevated pricing structure.

Nicole’s #1 Tip for Side Hustle Nation

“Be inconsistently consistent.”

Links and Resources from this Episode

YourNursingTutor
The PASS Program
Flipped Lifestyle
Nicole’s Facebook Group
Navigating Nursing School Podcast
YourNursingTutor TikTok
Brianna Puente
Kajabi
WordPress
Repurpose.io
CapCut
Zoom
Simple Pin Media
Pinterest

Looking for More Side Hustle Help?

Start Your Free $500 Challenge. My free 5-day email course shows you how to add $500 to your bottom line.
Join the free Side Hustle Nation Community. The free Facebook group is the best place to connect with other side hustlers and get your questions answered.
Download The Side Hustle Show. My free podcast shares how to make extra money with actionable weekly episodes.

The award-winning Side Hustle Show is a
Top 10 Entrepreneurship podcast
with over 1,100 5-star ratings!

Listen in your favorite podcast app or directly in your browser.