John Logar is the king of pre-selling software. As one of The Foundation’s top students, he’s broken all their records and even broken the mold on some of the methods they teach.
In fact, he sold $120k worth of software within his first 6 months of joining the program.
Since he was already a consultant, doing idea extraction and finding pain points for businesses was second nature. He just knew nothing about software before so just added a new weapon to his arsenal. (Without learning how to program.)
He’s a natural born salesman if there ever was one.
On this call we get into just one of his pre-sales successes, but they follow a similar pattern: identifying an expensive pain, and solving it with software.
It’ll definitely get your gears turning!
Thanks to Andy Drish for the intro!
Free Bonus: Download John’s Top Software Pre-Sales Tips
Download the Free PDF Highlight Reel
Inside you’ll find all of John’s top tips for finding expensive problems and pre-selling the solutions!
Learn
The selection criteria John uses to find industries and businesses to target << this is gold
The outreach script he uses for email and how he gets decision makers on the phone 70% of the time.
The questions he asks in that first conversation.
How he gets the prospect to explain how expensive their problem is, AND what their ideal solution would be.
How he finds the technical help to build and deliver the end product.
The tactical difference between a 1-time license and a recurring software-as-a-service.
John’s Rule of 10 for pricing.
John’s #1 tip for Side Hustle Nation.
Tweetable:
Learn how @johnlogar did 6-figures in pre-sales in 6 months, with no list.
Links
Business Unleashed
The Foundation (affiliate link)
Manta
Inc. 5000
American Society of Association Executives
oDesk (now Upwork)
Optimize Press
S2 Member
Mailchimp
Download the Free PDF Highlight Reel
Inside you’ll find all of John’s top tips for finding expensive problems and pre-selling the solutions!
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